Published on : 29-05-2025
UAE has the world’s highest rates of digital penetration, diverse cultures, noteworthy economic & societal development, and a young, mobile-savvy population. Instagram is one of the most popular social media platforms used by people in the United Arab Emirates (UAE), and businesses leverage top Instagram influencers in the UAE to promote their products and services within well-defined, niche-based communities. There are more than 5.255 million active IG users in the UAE; thus, influencer marketing is becoming the next big thing, with the Ad spending forecasted to reach US$69.35m by 2025 with an annual growth rate of 7.19%, leading to a projected market volume of US$91.55m by 2029.
Moreover, the UAE government plays a fundamental role in the influencer marketing arena by driving sustainable & scalable growth through initiatives like the AED 150 million fund for content creators , to support influencers and digital content creators.
In the milieu, consumers are considering the opinion of the best Instagrammers in the UAE for genuine product and service recommendations. They seek influencers who reflect their stories, values, culture, lifestyle, or other aspirations. Dubai Instagram influencers have built a community in their specific industry niches – they are global icons and have leveraged fashion, beauty, lifestyle, fitness, travel, and entrepreneurial niches to grow their audience tremendously. While their collectibles are sourced from the glamorous lifestyle of cities like Dubai and Abu Dhabi, they also reflect current global trends—from sustainability, inclusivity, to digital commerce and social impact—all in the form of carefully curated content.
Posting images, reels, and stories on Instagram networks is how the top Instagram influencers in the UAE are influencing perceptions, attitudes, and trends.
An Instagram influencer is a person having knowledge/skills of a particular niche/industry, has a substantial audience on Instagram and can make interesting posts to affect the choice of the audience. They are qualified in various fields, including fashion, beauty, traveling, fitness, automobile, lifestyle, and technology, in promoting products and services. Millions of fans apart, these top Instagram influencers in the MENA region are cultural superstars and trendsetters who enthral audiences with their original ideas and content. They have brought economic and societal development in the country of golden sheikhdoms, with a persistent pace, engaging narratives, and enthusiastic quests that shape the fiscal evolution. These influencers help individuals get informed, entertained, and make key purchasing decisions. On the other hand, they help brands promote their produce in a way that provides value to communities.
Collaborations between brands and top Instagrammers in the UAE are strategically advantageous because of this mutually beneficial relationship. The top UAE Instagram influencers welcome a wide range of cultures and influences, just like Dubai itself.
As they are trustworthy and genuine, they develop meaningful campaigns that resonate with the audience, and therefore, they are helpful allies for those brands that need to gain more attention and credibility.
We, being the top influencer marketing agency in Dubai , have researched and presented their list. So, if you are interested in working with the best in the business in terms of social media presence, here is a list of the best Instagram influencers in Dubai , who are setting trends, inspiring others, and creating engagement in different fields. Let’s explore!
faz3
Born 14 November 1982, Ḥamdān bin Muḥammad bin Rāšid Āl Maktūm to Sheikh Mohammed bin Rashid Al Maktoum and Sheikha Hind bint Maktoum bin Juma Al, Fazza is an Emirati royal, politician, and a top Instagram influencer in the UAE, who has been the Crown Prince of Dubai since 2008. He has been the Minister of Defence of the UAE since 14 July 2024. He assisted as deputy ruler of Dubai from 2006 to 2008. He is prevalently known as Fazza, the title under which he circulates his poetry, which means "the one who helps" in Arabic. He is a multiple world champion at the World Equestrian Games. In 2008, he was appointed Crown Prince of Dubai and Deputy Prime Minister of the UAE on 14 July 2024. Fazza's Instagram account has more than 17 million followers, as of July 2025. He posts his hobbies, capturing animals, unveiling poetry, sports, photography, and adventures.
He also loves to share his interest in youth and nature. He posts entertaining and motivating content, and he has millions of fans from all over the world, which makes him one of the best Instagram influencers , a talented and genuine person.
Follower credibility: 72.85%
Average post impressions: 3.65M
Engagement rate: 3.12%
Apple, Trip, Walt Disney, Adidas, Starbucks
@ zamzam_brothers_official
Abdul Ghafoor, with his brothers, has been awarded as Num 1 YouTuber in Asia 78 Million+ Subscribers on YouTube, a great entrepreneur, and a top Instagram influencer in the UAE . The elder of the 2, Abdul Gafoor, was born in 1996 in Karachi, Pakistan, whereas the younger brother, Muhammad Shakoor, was born in 2002. They are called as Bhare Bhai (Urdu: بڑے بھائی) and Chote Bhai (Urdu: چھوٹے بھائی), respectively.
The brothers first commenced their business in the electronics industry under the store name Zam Zam Electronics Trading in 2010 in the happening city of Dubai, United Arab Emirates. The company is known for making technology content on its innovation-led electronics products. Zamzam’s obligation to integrity and ethics in all his endeavors has left a permanent mark on the world. Through their philanthropic work and commitment to social causes, they inspire others to make a constructive impact in their communities. Their Instagram handle serves as an aide-memoire that perseverance, consideration, and humbleness are key constituents for creating lasting change.
They are recognized for providing the most reasonable prices ever. At Zam Zam Electronics, customers get a personalized shopping experience. Zam Zam Brothers proudly supports SBT10 – Season 7, Hamidi Cup — where individuals from across the world come together for the eventual cricketing showdown in Nairobi! In their posts, many times they distribute free iPhones, a variety of gadgets, and smart devices in exchange for riddles, etc. Audience loves their simplicity, smartness, and interactive nature. The Instagram account is always available to assist customers in finding the seamless gadget to suit their requirements. With a commitment to excellent products, outstanding customer service, and a zest for innovation, the brothers continue to thrive in the competitive electronics market.
Dubai Global Village, Zamelect properties, and many more.
@ noorstars
An Iraqi-American entrepreneur, a famous makeup artist, fashion consultant, and now bride-to-be, Noor Stars has now become one of the famous Instagram influencers in the UAE. She continues to post tutorials, fashion hacks, lifestyle, and is friendly with her audience, making her one of the most trusted and followed influencers on Instagram, UAE. Having lately travelled to places like Switzerland, France, and the UK, she shares her real-time travel experiences. She also hosts a podcast called Stars Podcast, where she calls guests and talks about day-to-day life. She has been featured in Forbes 30 under 30. In one of her recent posts, she explained, “Because why be a copy, when you can be your original. With over 17M followers, Noor is revising the rules of what a modern Arab wedding looks like - personal, premeditated, and completely unforgettable. She had a cathedral-themed engagement recently. She stepped into MCM’s SS25 collection promotion, highlighting with captions - sunlit brights and aquatic details lead the vibe.
Average post impressions: 3.55M.
Engagement rate: 0.92%
Anua products (Recent), damasjewellery, Mac, L'Oréal, Benefit, Aldo, Vanilla Cosmetics, Alexander McQueen, American Eagle, Christian Louboutin, Fendi, Ferragamo, Guerlain
@ ahlamalshamsi
Born on 13 February 1968, to Ali Al Shamsi and a Bahraini mother, Ahlam was raised in Bahrain is an Emirati singer, actress, and top Instagram influencer in the UAE in 2025. Her spouse is Qatari rally champion, Mubarak Al-Hajiri. She has released 14 albums and many singles. In 2011, she joined MBC's Arab Idol judging panel for the inaugural season and the three consecutive seasons. She has also been awarded at many festivals across the Middle East region and in the USA. She was crowned queen of Arab art at the Doha-Qatar Festival in 2003 and was rewarded by the Minister of Foreign Affairs, by His Highness Sheikh Abdullah bin Zayed, at the "Lamst Wafa" Event. She frequently interacts with her audience in both personal and virtual ways. Ahlam has also always been known for her exceptional taste in jewelry and fashion that which makes her an icon among many celebrities in the Arab World. She is a fashion, music, lifestyle, face, and voice personality with influence on Instagram. Arab culture, music, and enchanting stories have always made her interested, and she is now the most popular Instagrammer in the UAE , collaborating with such successful brands around the world in various ranges.
Average post impressions: 3.55M.
Engagement rate: 0.11%
Apple, Nike, Starbucks, Adidas, Christian Dior
@ aliona.ess
Founder of alionacosmetics.com
Saudi-Belarusian influencer Aliona Shcherba is a Political Science Graduate, did a Psychology Master's, and reigns supreme among the top Instagrammers in the UAE. Aliona is married to Yazan Abweny and has launched her own cosmetics brand, Aliona Cosmetics. Recently she posted about ELLE Arabia, in partnership with Meta MENA’s Top 10 Cultural Thought Leaders from the 100 Stars of Threads initiative, celebrating those who are shaping the region’s creative future on Meta’s rising podium. She has been featured on many magzines covers like Cosmpplitian, Cosmo Middle East, Harper’s Bazaar Arabia, Saviour Flair, and more.
Alion posts beauty/makeup hacks, different outfits, beauty tutorials, travel experiences, and more. Audience regularly interacts with her.
engagement rate of 3.84%
Avg Likes per Post: 162,493
Avg Comments per Post: 753
Charlotte Tilbury , The Red Sea, Huawei, Asteri Beauty, Yuna Serum, AlRaz, Huawei, Honor, Mac Cosmetics, visitsaudi.ar,nujumareserve ,Sephora Middle East, Kvd Beauty, Simi Haze Beauty, Kiehl, Baruni Fashion, Too Faced, and YSL BeautyYSL Beauty and Maybelline.
@ joellemardinian
Born on 27 November 1977 in Lebanon, Joelle Mardinian is a top Instagram influencer in the UAE and a popular Arab TV presenter with numerous talents. She loved doing makeup since childhood and finally turned it into her career. Her “Joelle Show” on MBC1 is the longest-running makeover TV program. She interviews renowned celebrities to represent top makeup tutorials and fashion brands. She is a significant figure in the beauty industry in the UAE. Her reality TV show, called “Joelle Unfiltered” on Shahid VIP, proves to be the biggest show of her life. On Instagram, she creates tutorials, reels, stories, and carousels around makeup products like coloured contact lenses, lip glosses, eye makeup etc. She is an entrepreneur @dabdub @min.alb.joelle @eyecandy @joelleparis @clinicajoelleofficial and @maisondejoelleofficial . Lebanese Entrepreneur Mardinian is the founder of the Joelle Group encircling beauty salons, clinics, a baby care brand, a lenses brand and a skin care line. She is running a beauty territory, and her chain of clinics spans the GCC, called @clinicajoelleofficial , and her skin care brand sells out in hours. engagement rate of 1.06%, receiving 300 likes and 250 comments on average.
Maison de Joelle, 12storeez, Eye Candy, Chapeau_dxb, Hermes, Vancleefarpels, Prada
@ huda
Huda Heidi Kattan is an Iraqi American makeup artist, beauty vlogger, entrepreneur, and one of the best Instagram influencers in the UAE. She is the founder, a cosmetics tycoon at Huda Beauty, which was launched in 2013. In 2017, Huda Kattan was selected as one of "The 25 Most Influential People on the Internet" by Time. Moreover, she was listed as one of the Richest Self-Made Women and one of the Top 3 Beauty Influencers by Forbes. She commonly posts beauty tutorials converging on topics such as makeup procedures, beauty trends, and skincare routines.
Which started from mere false eyelashes, today, Huda Beauty offers more than 140 products online or in-store, like eye makeup, foundations, color correctors & concealer, easy. She won GLAMOUR's Women of the Year Entrepreneurial Gamechanger.[20] Kattan was named as one of Time magazine's 25 Most Influential People Online. Huda receives consideration from an international audience.
Avg Likes per Post: 90,226
Avg Comments per Post: 1,310
Engagement Rate: 0.16%
LaQuan, Orabella, Mauzan, ASQ Group
@ khalidalameri
Born on December 5, 1983, in Abu Dhabi, UAE, to an Emirati father and a Scottish mother, Khalid Al Ajmeri is recognized for his comedy and daily videos about life with his wife, Balaraba Salama Muhammad, and his children, Khalifa and Abdullah. Khalid has done an MBA from Stanford University, and moved towards media journalism, where he worked as a presenter for CNN and a writer for The National. He spent 5 years with Mubadala Development Company. He has been the founder of the Food Startup Movement in Abu Dhabi. He loves to interact with the different cultures and ethnicities that inhabit the UAE. He endeavors to improve understanding between people and help make the world a better place. 63% of MENA influencers reported an upsurge in content centered on social causes—with 35% significantly increasing such content.
Avg Likes per Post: 86,568
Avg Comments per Post: 2,636
Engagement Rate: 2.77%
Skechers, ADCOOP and PF Changs.
@ nohastyleicon
Born November 11, 1983, in Kuwait, Noha Nabil is a top Instagrammer in the Middle East. influencer. Noha was listed by Forbes among the Top 10 Most Influential Arab Women in social media. She earned a degree from Kuwait University in chemical engineering in 2005. In 2009, she launched a personal fashion and styling blog, "See Fashion in My Eyes." Residing in the USA. In 2017, she got a gold medal from Snapchat as the first Arab on the platform. In 2016, she was celebrated as the "Most Influential Arab Figure" at a festival in Kuwait. Founder of @nohanabilbeauty , @retrouvailles.paris, @eleven.11fashion Noha’s makeup line is filled by her deep appreciation for beauty & diversity in the Arab culture. She frequently shares her skin care routine and makeup tutorials.
Avg Likes per Post: 28,616
Avg Comments per Post: 209
Engagement Rate: 0.22%
Bourjois, Swarovski , Messika Jewelry, Givenchy , Fendi , Armani and VersaceOunass, 11:11, BioDerma and Esthederm.
@ Rida_Shahid
Rida Shahid, a licensed dental professional, has made remarkable contributions to the lifestyle fashion and beauty niche. The Diva has a successful dental practice in the United Arab Emirates, and everything she does ensures that people around her get the best of everything. From the brightest smiles, wavy hair, iconic looks, and the best wardrobes. She represents stylish outfits, accommodating beauty tips, and travel moments, which drive people to her content instantaneously. Her content resonates with everyday women who want to feel confident and enjoy life. She is an NLP-certified life coach, and she’s also very vocal about mental health deliberations, sharing insights and reflections on life, motivation, and mental well-being.
Brands worked with: Trendyol, Tejvi Gold, bath and Body Works, Tanishq, Aldo.
@ mizteriously
As a top influencer in the UAE , Mizna Arshad shares content on self-care tips for beauty and fashion. She comprehends the needs of the audience and originality to promote brand products and services to present them. She has one of the most active Instagram profiles in UAE, which receives substantial engagement every day.
Brands worked with: DSF, Palm Emirates, Malabar UAE, and Microsoft AE.
@ aroojkaashif
Arooj won the Best Beauty Content Creator accolade. She stylizes different outfits. In 2023, she was awarded by the MENA Digital Awards with the Best Beauty Content Creator title. Known for her precise content and strong personal branding identity. A corporate guru, Arooj has worked on top-level roles in corporates like Seera Group, CWT, and Kanoo Travel as a Product Manager managing product roadmaps for enterprise-level travel solutions across 50+ countries thereby serving across a broader spectrum of business domains. Her Instagram feed is a unique blend of haute couture and well-executed pictures to beauty tutorials, food, and travel content that collectively make her a relatable influencer with thousands of followers. Recently receiving the Best Beauty Content Creator Award at MENA Digital Awards, she has established herself as a leading influencer in the community. Arooj maintains an noteworthy engagement rate at roughly 2.65%, that pulls nearly 2.9 (K) likes per post validating the authentic nature of her media distribution. Working alongside some of the world's top brands, Pantene Arabia, OPPO Arabia, noon and She Glam, with many campaigns going viral across the region. Arooj is unarguably known for her clever style of captions and confidence, not forgetting a classic caption like “Serving sleek with a side of cranberry” and leaves no room open as she continues to inspire and influence the people in the Middle East with her vibrant persona rightfully claiming an aesthetic.
Avg Likes per Post: 4,181
Avg Comments per Post: 204
Engagement Rate: 1.40%
@homekode , @mooeiofficial , @apmmonaco , @apmgirls , @saadanjumbutt
fatimraxa
Fatima has built a legacy by earning multiple accolades for accomplishment, including her entry into the Top 100 Influencers in UAE. Fatima Raza is a very influential figure in Dubai and one of the top influencers on Instagram In UAE. She is using her influence to promote different brands. There are frequent giveaways on her profile, which include products from friends like Trendyol, K Foods, Nishka Jewelry, and Km Trading. The influencer endorses supermarkets, fashion and children's stores, food joints, and car dealerships with high-quality creatives like IG reels and stories. Fatima Raza recently promoted Adidas shoes with discount codes. The UAE-licensed blogger has helped many businesses connect with their target customers through sheer creativity and storytelling.
@ nannumagdy
Nannu is a certified lifestyle, fashion and travel influencer who represents all-around unboxing, reviewing content, critiques, evaluations and demonstration, for her followers. Her Instagram profile is the ideal place to find leading brands and shopping destinations. Nannu Magdy is among the top Emirati Influencers, who create content from tech, technology, gadgets and luxury, lavishness, premium lifestyle to makeup, cosmetics, beauty products and beauty hacks. She has worked with companies from different industries. Her Instagram profile is laden with breathtaking pictures of attires, garments, handbags, purses, and other fashion accessories. Nannu Magdy strives for excellence to create audience, engagement, relatability, like in her walkthrough, guided, step-by-step Instagram video for The Third Avenue boutique, where she visited, the outlet, took in the ambiance, and enjoyed, mouth-watering food and the accompanied the good company of people – all while overlooking the mesmerizing Dubai Skyline. Nannu also creates unboxing videos, tutorials, how-tos, guides, and testimonial, feedback content for her audience. Malabar Gold, Tanishq UAE, and HUAWEI are more businesses that receive substantial engagement through Nannu Magdy’s representations.
byvirdah
Virdah Javed Khan is a fashion icon, style figure, trend leader and affectionate mother. She has the top-notch outfit collection and, children’s clothing, youngster attire go with every event, celebration. Virdah Javed Khan has emerged to be one of the, renowned Instagram influencers in the Middle East, and her insights, perspectives on food, cuisine, meals, attires, and, fashioning, are suitable for personal and professional occasions. For instance, the perfect ethnic wear for Pakistani, South Asian, Desi Dholki. Her ability to accessorize, style, coordinate with different combinations of color, jewelry, bling, handbags, purses, and outfits, ensembles is, incomparable, peerless in the niche. Besides sharing vital, body care and lifestyle tips, shortcuts, Virdah Javed Khan uses relevant issues to have a powerful, meaningful message. The Dubai-based, UAE-rooted, Gulf-residing influencer has a history, track record, background of working alongside brands like Malabar, No 07, 6th Street, Sapphire, Quik Groceries, and Trendyol.
@ quratulainarif
The mother of two offers nurturing and fashion advice for a newborn. She is your travel companion for different seasonal getaways. Meet Qurat Ul Ain Mohsin, another glamorous diva who has made a noteworthy mark in the world of fashion, beauty, and lifestyle. She is a content creator, traveler, trendsetter, and mother who shares her daily experiences through social media. Qurat presents her lavish lifestyle by featuring moments from her family. For instance, she endorses health care products by involving her children, displays Pakistani weddings aesthetic with her sister, or explores captivating locations with her husband. One of the leading influencers on Instagram in UAE has created a heartwarming atmosphere on Instagram that draws thousands of followers every day.
pabdu_rozik
Abduroziq, a singer, dancer, and businessman, introduces himself and shares information about his activity in the sphere of singing, dancing and business, boxing, and show business. They include dedication, expertise, and authenticity that make him among the popular Instagram influencers, who address various audiences in Dubai and globally. he often posts humorous reels and shorts about everyday life, taking a unique take on life. His core interest, along with comedy and acting, also lies in shopping, sports, cars & motorbikes, and pets.
Engagement rate: 2.3%
UFC, Apple, Nike, BMW, Mercedes Benz
@ ghaith_marwan
Ghaith Marwan is a famous blogger who records and posts lifestyle content that his followers would find interesting. He not only captures the viewers’ attention due to the entertaining videos, witticism in the caption, and gains many followers but also contributes to inspiring incredible numbers of people with his funny and positive character in UAE as one of the prominent Instagram influencers.
Average post impressions: 1.8M
Engagement rate: 6.53%
Average story views: 630.
Apple, Zara, Nike, Adidas, Canon
pramilla.ohlson
Rawan Bin Hussain is a fashion and business icon. She is one of the most popular Instagram influencers from Dubai and personally discloses successes, difficulties she faces, and motivational moments promoting body positivity and originality.
Average post impressions: 616.76K
Story view rate: 8.06%
Average story views: 616.76K
Apple, Trip, Nike, Starbucks, Christian Dior
@ afrae.es
Born on December 5, 1996, in Dubai, Afrae Es-satte is a top Instagram influencer in Dubai, won the Family Creator of the Year Award from TikTok MENA in 2022. Afrae Es‑satte is perhaps the most heart-warming creator in the digital space- a family girl or a homemaker, you may call her. She is known for a devoted following that contributed to her growing to 8 million on TikTok and around 6–7 million followers across Instagram, making her one of the biggest family influencers in the Arab world. Afrae has found resonance with millions around the Arab world as she documents her life with her husband Mohammad and son Adam through relatable parenting videos and funny sketches alongside warm lifestyle vlogs. Her commitment to immortalizing genuine moments was what made her the TikTok MENA Family Creator. top She has worked with top luxury brands and hotels such as Palazzo Versace Dubai, Adam Park, and Dar Eddaya. Her video collaboration with Cilek Maroc became a viral hit and garnered 3.3 million views and over 120,000 interactions.
@ ahmedhossam
Mido was born Ahmed Hossam Hussein Abdelhamid Wasfi on the 23rd of February 1983 in Cairo, Egypt. One of football's natural talents, Mido started off at Zamalek SC and played for well over a decade for his country on the international stage. His European adventure started in Belgium with KAA Gent, where he took little time to make a mark and win the Belgian Ebony Shoe as the best African player in its top-flight. He then joined Ajax Amsterdam, where he played an important role and helped them to win the Eredivisie and the KNVB Cup during the 2001–02 season. His striking talent and versatility saw him turn out for top clubs such as Celta Vigo, Marseille, AS Roma, Tottenham Hotspur, Middlesbrough, Wigan Athletic West Ham United and a second stint in Zamalek are not some of them. He made over more than 200 league appearances for his club career and scored 73 goals.
A regular for the Egyptian national team between 2001 and 2009, Mido won 51 caps and scored 19 goals. He made three appearances for his nation as they claimed Africa Cup of Nations glory in 2006 and shocked the world two years later. A physical player with a great eye for goal and maverick culture, Mido was all aggression on the theatrical stage. In 2013, he retired and entered coaching and punditry. He posts comedy skits, mocks viral videos to keep his audience entertained.
@ uaeangelf7toom
Dr.Fatma Altoblani is a criminal lawyer and advisor and she combines professional tips with motivation and spirituality. Her presence on Instagram has made her among the most popular influencers in Dubai where she provides her followers with tips on self improvement, spirituality and law.
Average post impressions: 1.7M
Engagement rate: 0.05%
Apple, Nike, Justin Bieber, Canon, Adidas
@ jumana
Jumana Abdu Rahman- Jumana Khan, born 7 November 1996 in Dubai, UAE and raised in Abu Dhabi. She went to Model Private School in her early year, later she began taking a degree of Bachelor of Laws at Middlesex University Dubai. Jumana initially ventured into the world of digital content creation since 2015 through her stylistic, relatable, and bite-sized skits on TikTok and Instagram. She landed 9 million followers on TikTok and around 6 million on Instagram until the year of 2025, and became into of the highest-grossing Instagram influencers in the UAE. She made her film debut in Malayalam cinema with Aanaparambile World Cup and Aayirathonnam Ravu in 2022, and in an Emirati film Ghanoom the Billionaire in 2023. She has also featured in several music videos, most notably "GOAT" with late Punjabi singer Sidhu Moose Wala. She is the first influencer after Shah Rukh Khan to be featured on the Burj Khalifa. She was also the winner of Dubai’s first-ever female influencer boxing match and came in the reality show Family Cook Off. Her work has earned her multiple awards like the Filmfare Middle East Award for TikTok Star Female (2021), the WOW Middle East Award, the WeTel TV Influencer Award, and a world record by Talent Record Book (2023).
average of 48.9K and 234 comments
engagement rate to 1.71%
American Tourister, Yango Play, Air Arabia Group, Intel, and over 200+ other brands.
@ nadyaa
Nadya Hasan, also known as @thefierce_nay was born on the third of April 1990 and she comes from the United Arab Emirates and grew up there. She went on to study a BA Hons in Marketing, and later launched her influencial fashion and lifestyle blog The Fierce Diaries in October 2010. This turned her into one of the most influential digital fashion voices in the region. Her fearless style, high fashion editorials and wanderlust-inspired shots attracted audiences and editorial attention at Harper's Bazaar Cosmopolitan, Elle and Grazia Middle East. She has been awarded as the Best in Fashion Influencer at the Cosmopolitan Middle East Influencer Awards. In January 2020, Nadya married Polish model Wiktor Gniewek in a lavish ceremony at Burj Al Arab.
engagement rate of 2.73%
average view count of 90.1K.
Shangri La Dubai, Louis Vuitton, Ounass, Piferi, and more.
@ sameekshatakke13
Rawan and Rayan are the top Instagrammers in the UAE, who drive audiences with their content on fashion, beauty, and travel. The twin-sister influencers post about beauty tutorials, fun contests, lifestyle vlogs, and makeup tutorials. They have worked with some of the principal brands like Red Bull gaming, Ajmal perfumes, Nyx cosmetics, Dior beauty, Lancome, Huawei, Benefit Cosmetics & Nars, and more.
Ajmal perfumes, Nyx cosmetics, Dior beauty, Huawei, 3ACaftan, Honor, etc
@ azizi
Azizi is an entrepreneur and the CEO of a company who uses business knowledge and experience while creating interesting posts for social media. He is among the most influential personalities on Instagram where he has gone a step further to impact young corporate employees and business people.
Average post impressions: 2.3M
Engagement rate: 8%
Apple, Nike, Adidas, musical.ly, Justin Bieber
@ asala
Asala Malah's Instagram account is a treasure trove of beauty, lifestyle, and travel-based content.
Born on September 20, 1995, in Kuwait, Asala has made a remarkable online presence through her engaging content. She posts about lifestyle, makeup vlogs, pranks, travel, and most-cherished family moments. Asala began her content creation journey in August 2016 with her channel, which quickly gained admiration for its applicable content. She then created another channel "Anasala Family", which she runs with her husband, Anas Marwah. The couple has two children, Mila and Noah. She has collaborated with prestigious brands like; Laloge, Noon and HADIA GHALEB swimwear. The family resides in Canada, where they continue to create content that resonates with their international audience. Her content perceives an average likes of 408K, with 1.8M post impressions!
@ mizteriously
The Diva has an impressive run representing companies like DSF MI Bliss, Malabar UAE, Bperfect Cosmetics, Pan Emirates, Microsoft AE, and more. She is one of the faces of the Arabic influencer marketing landscape and a recurring face at exclusive product launches and brand events. Mizna Arshad leads a peculiar lifetime surrounded by cars, high-rise buildings, fashion, tradition, culture, and family. Her transparency in showcasing her experiences draws worldwide attention. The UAE influencer focuses on creating regional content, which is particularly helpful for brands that want to develop emotional connectivity with local customers. The United Arab Emirates has given the world many top Emirati Instagram influencers who can captivate millions with their unmatched flair and creativity. Mizna Arshad is no doubt one of them.
@ Rida Shahid
Rida Shahid has changed consumer perceptions and eased market entry for brands like Bath and Body Works, Trendyol, Tanishq, Aldo, Fyor, and more. Rida Shahid creates content on various niches like lifestyle, beauty, travel, and fashion and on different occasions and topics, like during Valentine's, when she promoted products from Mi Bliss Beauty by drawing a narrative about self-love or the vlog of She Glams official store in Dubai Hill Mall during the Christmas season. From her Instagram feed aesthetics to her ability to interact with her audience, Rida Shahid has all the qualities that make her one of the best Instagrammers in the UAE.
the_dubai_dame
The Dubai-based Instagram influencer follows proper ratios of color, tones, and tints, which make her pictures and videos stand out. Hundreds of thousands visit her profile daily, and you are assured visibility for your business when you have the gifted Nafisa Patni as your influencer partner. From showcasing her outfit of the day to visiting serene places across the United Arab Emirates, Nafisa Patni posts Instagram content that blends style, exploration, and tradition. Hijab styling, bags, footwear, and makeup are the main attractions of her profile. Sephora, Steve Madden, She Glam, Palace Fujairah, Call it Spring, Elgydium, and MAC cosmetics are among the brands that appear in the Emirati Instagram Influencer’s posts.
fatimraxa
The leading Instagram influencer in the UAE, Fatima, has created a loyal community by expressing the authentic side of her culture and tradition in the most inventive ways. Over the years, Fatima has represented multiple companies, including K-food, Nishka Jewelry, KM Trading, Nesto Hyper, Ansar Mall, Danube Home, and Cozy Cub. From food, clothing, and beauty to fashion, lifestyle, automobile, and more, Fatima Raza has worked with different types of businesses. She has a remarkable reputation amongst the UAE consumer base. She posts pictures in front of the establishment, talks about their services, features their products, provides insightful captions, and takes her audience behind the scenes to generate connection between brands and their customers. Fatima Raza has established herself as one of the top Instagram influencers in the UAE, and her track record speaks for itself.
@ missglobalpeace
Mahra Lutfi is a doctor and an activist, who also supports ethical tourism, which means responsible traveling. She has made her stand as one of the Instagram influencers in cultural immersion, awareness, and support for the community to emulate across the UAE.
Armani, Bentley, Bulgari, Christian Dior, CNN
@ asmaa_ibraheemofficial
Asmaa Ibraheem is a celebrity and moreover, she is a TV presenter because she actively communicates with the viewers during the air. She has worked hard to become among the top Instagram influencers in Dubai as she performs comedy to her fans besides educating them from time to time. She usually also posts travel content wherein she recently travelled to places like Egypt and France.
Some of her recent collaborations were with Egypt Tourism and Chanel. Asmaa gets invited to a lot of high-end events. Some of the recent ones are the Dior Fashion Week 2024 in Paris, Milan Fashion Week 2024 by Roberto Cavalli, and the Dolce & Gabbana X Ounass event in Dubai.
Average post impressions: 2.1M
Average story views: 729.1K
Alexander McQueen, Balmain, Cartier, Chanel, Christian Dior
@ laylapanni
Laila Panni is a content creator from Dubai who has worked with brands like Mom Store, Steve Madden, Aldo Shoes, Rimmel, Baby Care, Minoso, and Grandiose. Her track record as one of the best (top, leading, most popular) Influencers in the UAE in generating engagement, sales, and leads for her brand partners has been exemplary.
Laila Panni leads by example. She encourages her audience to express themselves. Her content revolves around her life as a mother, fashion, travel, lifestyle, and self-love. Laila Panni flaunts different outfits and accessories on her Instagram profile. Her traits like creativity, humour, and style also help brands promote her as a brand partner through different content formats.
@ sakshinarangofficial
People laugh because this popular content creator breaks stereotypes by promoting inclusivity and body positivity. Sakshi features outfits in different sizes on Instagram, which are perfect for professional or casual occasions. Huda Beauty, 6th Street, Namshi, NudeStix, Kylie Cosmetics, Ekar, and Undiz are her exclusive brand partners, which she promotes on her Instagram handle.
Sakshi is fun to watch—whether driving through Dubai, posting selfies, talking about makeup, posting photos in designer outfits, walking the fashion runway, or sharing her birthday moments. As one of the most followed (most popular, top-ranked, leading) Instagram Influencers in the UAE, her relationship with her audience draws attention from world-renowned brands.
@ Virdah Javed Khan
Blazing through Instagram with her bright smile and over-the-top content has made Virdah Javed Khan one of the most popular Instagram Influencers in the UAE. After working with renowned brands, including Trendyol, 6th Street, and Abaya, Virdah Javed Khan has accumulated a ton of experience, which makes her capable of representing any business on Instagram.
Virdah Javed Khan posts family-oriented content. Her Instagram profile is filled with heartwarming moments with her son and husband. She poses in fashionable outfits, cooks food, vlogs her travels, shares festive content, provides home decor tips, provides wardrobe arrangement hacks, and much more, which engages millions every day.
@ mun.zworld
Muntaha Haider is a famous influencer in the UAE for Beauty, fitness, and lifestyle content. The influencer’s content also revolves around promoting self-care. Muntaha Haider has demonstrated impeccable effectiveness in generating awareness, leads, and sales for brands like MI Bliss, club apparel, Danube Homes, Hareer Medicals, Nykaa, Bath and Body Works, She Glam, and others. The Diva can rock any outfit and has a knack for giving her followers their next fashion goal.
She features different makeup, hair styling, and skincare products on her Instagram handle. Her tutorials, topic picks, DIYs, GRWM, and vlogs help the audience select the right products and gain necessary practical knowledge. Muntaha bridges the communication gap between brands and their potential customers by providing necessary information and encouraging feedback.
@ aishaaknowsdubai
Aisha Omair has accumulated an impressive reputation as one of the best (top, premier, most admired) Instagram Influencers in UAE for lifestyle, fashion, food, and travel content. Renowned magazines and news channels have covered Aisha’s achievements. The influencer appears at interviews to share her knowledge and raise awareness for different topics. Womenpreneur Middle East included Aisha in their list of The Elite 100 most powerful women in 2023. She is a role model for youngsters with her passion for achieving great milestones. Aisha has worked with brands like Din Tai Fung, Radisson Red, Bayt Damas and Rove Expo.
Her plethora of content includes behind-the-scenes, service/product reviews and walkthroughs. Aisha Omair gave her audience a complete tour of SheGlam's official outlet in the Dubai Mall, where she tested the brand's makeup products and provided her honest opinions. The post received multiple inquiries about the Sheglams collection.
@ explorewithsaira
Now here is one of the most famous Instagram Influencer, Saira, who is capturing hearts with her relatable personality and enthusiasm to give her followers the best (finest, top-quality, most delightful) of everything. The UAE Instagram influencer has worked with several brands like Pixi, Chic Point, Sedar Trends, Woodhouse, Trendyol, and more. She promotes businesses by taking instances from her personal life. For example, taking her son's Fun City and showcasing the fantastic time her kids enjoyed at the establishment.
Saira has proved to be an authority figure in multiple niches. From the best (top-rated, leading, most recommended) food to eat, places to visit, and places to shop to affordable skincare routines, mom hacks, and fashion, Saira teaches her audience many things through creatively crafted Instagram posts. Brands working with Saira have witnessed tremendous growth in engagement and sales within weeks of collaboration.
UAE’s Instagram influencers are considered to be influential in setting perceptions, trends, and behaviours. These influencers are transforming the face of marketing and communication models. If you want to work with top Influencers in Dubai, you can contact us!